My team and I, dubbed “The A Team,” worked with TecTraum to create a marketing plan for their new, FDA-approved concussion recovery device, “pro2cool.” In our team of seven, I served as Co-Creative Director and designed the majority of the physical deliverables, including all illustrated graphical elements.

For our campaign, we centered around the following positioning statement: For individuals aged 12-21, pro2cool is the only FDA approved concussion treatment that promotes faster recovery by delivering controlled cooling relief. Our goal was to educate patients, families, and the general public about the benefits of pro2cool treatment, establish brand trust, and encourage conversations between individuals and their healthcare providers about using pro2cool as part of a recovery plan.

Note: Some information is redacted due to confidentiality.